Site audit
Understand SEO audit findings, priorities, refreshes, and customer-facing reports.
SEO Audit
Website SEO Potential reviews how ready a website is to win in traditional search and AI search. It combines score cards, detailed checks, and recommendations so you can see what is already optimized, what is a quick win, and what is a bigger opportunity.
What the scores mean
The score row gives a fast summary of the audit. Each score is shown from 0 to 100. Higher means more checks are optimized; lower means there is more room to improve.
| Score | What it measures | How to use it |
|---|---|---|
| SEO Score | Traditional Google search readiness, including technical SEO, crawlability, metadata, speed, structured data, page quality, and other ranking fundamentals. | Use this to prioritize changes that help pages get indexed, understood, and ranked by search engines. |
| GEO Score | AI search readiness, including whether the site gives assistants clear entity information, answerable content, useful proof points, and structured signals. | Use this to improve how the brand can be found, cited, and described in AI-generated answers. |
| Combined Score | The blended view of SEO and GEO performance. | Use this as the headline score for customer reporting and high-level prioritization. |
The same tier labels are used across the gauge, dashboard score cards, and score explanations, so a score means the same thing wherever it appears.
What checks we run
The audit groups checks into sections so the report is easier to act on. A check can be Optimized, a Quick win, or a Big opportunity.
| Area | Examples of checks | Why it matters |
|---|---|---|
| Technical SEO | Indexability, robots.txt, canonical tags, hreflang, structured data, broken links, and other crawl signals. | Search engines and AI systems need clean technical signals before they can reliably understand and trust the site. |
| Metadata and page clarity | Titles, meta descriptions, descriptive links, page purpose, and content structure. | Clear page signals help search engines match pages to the right queries and improve click-through potential. |
| Performance | Page speed and Core Web Vitals style metrics such as LCP, layout stability, and blocking time. | Slow or unstable pages create a worse user experience and can reduce ranking potential. |
| Authority and trust | About pages, service pages, social proof, reviews, author signals, and other credibility markers. | Authority signals make the business easier to trust for users, search engines, and AI assistants. |
| AI visibility | Brand/entity clarity, answerable content, proof points, platform visibility, and AI-friendly structure. | AI assistants need clear facts, context, and supporting evidence before they can confidently mention or cite a brand. |
Recommendations are filtered by the selected score tab, so SEO shows traditional search opportunities, GEO shows AI search opportunities, and Combined shows both.
Audit score questions
Score tiers
Scores run from 0 to 100. Higher scores mean more audit checks are optimized, while lower scores show more opportunity to improve.
- Fully optimized90-100This site is performing at the highest level
- Well optimized80-89Strong performance with a few areas to refine
- Optimized70-79A solid foundation with room to refine further
- Room to optimize50-69Meaningful opportunities to lift performance
- High potential0-49Plenty of room to grow
How is the SEO Score calculated?
The SEO Score is based on the traditional SEO checks that pass in the audit. It reflects whether the site has strong technical foundations, clear metadata, useful page structure, performance signals, and trust signals.
How is the GEO Score calculated?
The GEO Score is based on AI visibility checks. It looks at whether the website gives AI assistants enough structured, clear, and trustworthy information to understand the business and use it in answers.
What is the Combined Score?
The Combined Score is the average of the SEO Score and GEO Score. It is useful as a headline number, but the fastest improvements usually come from opening each tab and fixing the biggest opportunities first.
What is the difference between a quick win and a big opportunity?
A quick win is usually a smaller improvement that can lift clarity or confidence without a major project. A big opportunity is more likely to block performance or require more meaningful site, content, or technical work.
Why can a site have a good SEO Score but a lower GEO Score?
Traditional search and AI search use overlapping but different signals. A site can be technically solid for Google while still needing clearer entity information, answer-style content, proof points, or AI-friendly structure.
Which score should I improve first?
Start with big opportunities that appear in SEO because technical blockers can limit everything else. Then work through GEO opportunities that make the business easier for AI assistants to understand, verify, and recommend.
How the audit works
Adaptify crawls the website, analyzes key SEO and GEO signals, and groups findings into a report that can be used internally or shared with customers.
- Use the score cards for a fast snapshot of search readiness.
- Open a score tab to see the exact checks behind that score.
- Review big opportunities first because they are the most likely to limit visibility.
- Use recommendations as the action plan for customer calls, onboarding, and follow-up work.
Refreshing the audit
Refresh audit runs a new SEO audit for the website. Use it after important website changes, technical fixes, migrations, or when the existing audit is outdated.
When an audit is running, results may take a few minutes to update. Once it finishes, the audited date updates so you can see how fresh the report is.
Sharing with customers
The new audit view can be shared with customers as a white-label report. Customer-facing views focus on the audit findings and progress without exposing internal Adaptify controls.